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Framer Form Academy

Lead-Qualifying Sales Funnel with form Logic

Lead-Qualifying Sales Funnel with form Logic

Create overlay forms, route users based on their choices, and customize inputs to enhance engagement.

Let’s go beyond simple contact forms. In this tutorial, you’ll build a multi-step sales funnel that qualifies leads, adapts based on user choices, and delivers tailored end screens, all inside a slick overlay experience.

Overlay Forms:

  • You can trigger a Form as an overlay by placing it inside a Stack and using Framer’s overlay feature tied to a button.

Multi-Step Logic:

  • Use the built-in Multi-Step Form component.

  • Inside the component, create a stack named Pages — each item is a step.

  • Use logic to route users from one page to custom end screens based on input.

Conditional Logic Routing:

  • Use Conditional Logic blocks in the FramerForms plugin.

  • Match input field values (e.g. "Blog", "Product", "Sales") to route users to different final pages.

  • Tip: Make sure field names and values are consistent and unique (e.g. input name = reason, value = optionA).

Input Customization:

  • Mix & match input types: text, email, dropdowns, buttons.

  • Customize labels, layout, colors, and fonts to match your brand.

Pro Tip: Want to send users to a different end screen based on location (e.g. Amsterdam vs Barcelona)? Duplicate your end pages, name them accordingly, and route based on location logic using the same conditional tools. This is perfect for localized campaigns or segmented offers.

GET STARTED WITH FRAMERFORMS

GET STARTED WITH FRAMERFORMS

Building custom forms in Framer has never been easier. Start today.